Cameron Moll’s take on the iPhone hype: Why iPhone won’t revolutionize the mobile web landscape. Below, his main points (which Cameron, being the keen-minded designer that he is, calls out with boldface run-in heads to make them easy to spot), and my comments on them.

Content zooming isn’t new.

Amen to that. As Cameron points out:

The technology to see an entire web page and zoom in/out — “adaptive zooming”, “mini-map navigation”, what have you — has existed, to my knowledge, for some time now (at least a year?). Additionally, Opera has been developing similar technology for non-desktop browsers, notably of late in the version for Nintendo Wii.

Data costs will continue to plague subscribers

Yep. And that’s not a problem the iPhone nor Apple nor any device manufacturer nor browser vendor can solve. The you-know-who-they-are entities who control such things are the only ones who can. And unless/until the data costs go down, doing anything more than casual mobile browsing on the iPhone or any other device is not yet economically feasible in a lot of places.

Context is still king

Cameron’s elaboration: “If iPhone isn’t GPS-enabled, that is to say it can tell where I’m at rather than typing in my location, it doesn’t radically alter the existing experience anyway.” Word.

iPhone owners won’t be the typical mobile web user

Right. Cameron points out: “India is outpacing all other countries in mobile subscriptions growth, but don’t expect them to be iPhone owners anytime soon”. So the iPhone is hardly going to change the world. Unless you’re one of the people who live in the San Francisco Bay or Silicon Valley area and you think that’s the extent of the known world.